The Fashion Royalty® line was conceived and created by designer Jason Wu in 2000 when he was living in Europe and from where he drew much of his inspiration for the line. The dolls celebrate the glamour and excitement of the fashion industry, bringing in a uniquely diverse collection to the fashion doll arena. It was through Integrity Toys and its president Percy Newsum’s help that Mr. Wu was able to finally transform his concept into reality.

After two years of strenuous planning, the Fashion Royalty® line was finally born. With a spectacular splash created by its introduction at Toy Fair 2001, the Fashion Royalty® collection has redefined the industry’s quality standards and put new meaning into the expression “high fashion collectible doll.” From ultra-limited production numbers to the minute details of their couture-quality garments, the Fashion Royalty® collection dolls have made their way into the collections of even the most discriminating collectors worldwide.